This might seem like a strange service for a start-up to offer, possibly even creepy to commercialise something so fundamental to human relationships.
Yes, we get that. It's all part of the deeply problematic world we live in. This could be yet another example of converting what belongs to the commons—the rich world of freely shared resources—into a commodity.
But its a service we desperately want to offer all the same. So we decided to stay alert to that tension and offer it up, fully conscious, eyes open. Here's a few reasons why: